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Jun 11, 2014 · THE ROLES OF ADVERTISING AND THEIR INFLUENTIAL EFFECT ON CONSUMERS’ BEHAVIOUR BY: UKPONG, EDIKAN N. (2014) INTRODUCTION Advertising, as a concept and in practice, would not have endure thus far but not for its specific functions in societal development. These functions, be it expected and usual or unexpected and unusual … 

What Are the Different Roles of Advertising

Nov 08, 2017 · Different roles of Advertising. Different roles of advertising can be broken down into four sub head, they are: • The marketing role. • The communication role. • The economic role. • The societal role. Let us now discuss each of the sub-heads in details: The marketing role. The marketing role of advertising caters to the requirement of 

What Is the Role of Email in Business Communication?

Another role of email in business communication is its use as a means for marketing and promotion of services and products by the company. Most companies send targeted emails to their customers regarding any new product, changes to existing products, and other types of marketing drives they are working on. 

Objectives and Role of Advertising in Communication

Jun 16, 2010 · Objectives and Role of Advertising in Communication. In general, communication is simply transmitting of ideas, information, messages, experiences etc between two parties i.e. sender and receiver. In terms of marketing, sender will be the firm and receiver will be the target audience. Communication plays a vital role in advertising process. 


advertising department or turning to a professional advertising agency. In the chapter 4 I will give information about the product life cycle, its curves and stages, and I will show the effect of advertising on the product life cycle and explain the ways of organizing advertising in each stage. In the chapter 5 I discuss the 

What Are The Different Roles Of Advertising? - Blurtit

Answer (1 of 7): Advertising consists of four different roles:The marketing roleThe communication roleThe economic roleThe societal role A marketing role within advertising will focus on satisfying general consumers and seeing to their requirements through services and goods. It will not be directed at all the public but only at certain customers that are termed a … 

What Is the Role of Advertising?

Apr 02, 2020 · The role of advertising in a business allows potential customers to make a somewhat informed decision on the products or services that they choose to use. Companies use advertising to highlight the benefits of everything they provide. Advertising is a simple glance into the purpose of the business. It gives potential customers an idea of who