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CTOR - The Email Marketing Metric You May Not Know

Jan 15, 2019 · The metric marketers aren’t as familiar with is the click to open rate (CTOR), which essentially measures the effectiveness of your email’s content. This metric is calculated by the number of unique clicks divided by the number of unique opens. Using our ongoing example 100 clicks / 180 opens (multiplied by 100 for a percent) = 55%.

https://www.campaignmonitor.com/blog/email-marketing/2019/01/ctor-email-marketing-metrics-you-may-not-know/ 

What Is Click To Open Rate (CTOR) In Email Marketing & Is

Oct 01, 2018 · It can be calculated as (unique clicks/unique opens) x 100. For example, if your email receives 100 clicks, and 150 opens, your CTOR is 66%. Although metrics like open rates are equally important to track, CTOR helps paints a more complete picture of how your content is performing. CTOR is different than CTR (click through rate) because the

https://sendgrid.com/blog/click-to-open-rate-how-relevant-is-my-email/ 

What is a click to open rate (CTOR)? | Campaign Monitor

The click-to-open rate (CTOR) compares the number of unique clicks to unique opens. This number indicates how effective the email message, design, and content performed, and whether it created enough interest in the recipient to take action. Unlike click-through rate, click-to-open rate is the

https://www.campaignmonitor.com/resources/glossary/click-to-open-rate-ctor/ 

Email Click-Through Rate: What Is CTR (and How to Improve It)

Jul 31, 2019 · CTOR (click-to-open rate) measures how many people who opened your email clicked on a link. Unlike CTR, which measures clicks as a percentage of all subscribers, CTOR looks at clicks as a percentage of opens. To calculate CTOR: Take the number of people that have clicked on a link in your email. Divide that by the number of emails opened.

https://www.activecampaign.com/blog/email-ctr 

CTR y CTOR en email marketing. Métricas que deberías tener

El CTOR. El click through open rate (CTOR) calcula el porcentaje de usuarios que hicieron clic sobre uno de los enlaces que se encuentran en el cuerpo del mensaje. Únicamente se tiene en cuenta a aquellos que abrieron el correo (los que forman parte del open rate).. Por tanto, esta métrica incide en las personas de la lista que llegaron a abrir el e-mail atraídos por su línea de asunto y

https://easymailing.com/blog/ctr-vs-ctor-en-email-marketing-que-metricas-deberia-tener-en-cuenta 

CTOR Calculator (Click-To-Open Rate) | The Online

What is CTOR? CTOR is a metric used in email marketing and stands for Click-To-Open Rate. It shows the percentage of people who opened an email, and then clicked on a link in that email. CTOR is a useful metric as it measures a precise moment in the email marketing funnel.

https://theonlineadvertisingguide.com/ad-calculators/ctor-calculator-click-to-open-rate/ 

CTR Vs. CTOR: Which Email Marketing Metric Should You Be

Whereas the CTR shows an email’s overall performance (which truly is a culmination of many different factors), the CTOR only examines the success of the content within the email. When you

https://www.business2community.com/email-marketing/ctr-vs-ctor-which-email-marketing-metric-should-you-be-using-01363083 

CTR vs CTOR vs Open Rates: What’s The Difference?

Nov 07, 2018 · CTOR, on the other hand, only takes into account the number of people that opened the email; so in this case, your CTOR would be 25%, because a quarter of people who actually opened the email then clicked through. Again, these help you to diagnose different problems at different points along the chain. A low CTR but a high CTOR could mean your

https://www.emailout.com/open-rates-vs-ctr-vs-ctor-explained/